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Silver Paharia a new kind of consulting business. For a monthly fee, to strengthen the find stale, he says it is committed to video games. Visitors players. If an article link or e-mail comments to friends, earn points and badges as some are working. Paharia Company, San Jose-based startup bunch Ball (GE) NBC, Playboy, and other large sites have made more than 50 online makeovers. "Our customers do not want to game designers" Paharia, 40 say they just want more page views. "

Video game designers have spent the last decade the art of making their products improve addictive. Call now use their technique to the traditional loyalty companies gamification websites. Ranking points in the contest to encourage users, and more often as a strategy on the web. "We are in an arms race for fun," Gabe Zichermann, (20 January and 21 scheduled for San Francisco), an employer, the first summit held Gamification gamification a certification system, curriculum development specialists and about is writing a book called subject.Bunchball, plate-Ville, and other consultants charge their clients on their website for game tasks to $ 10,000 per month. Industry revenue in 2015 to $ 1.6 billion last year, at least compared to U.S. $ 100 million will, M2 Research, Encinitas, California researchers estimate a sports technology